This sign doesn’t make me laugh like others do. It doesn’t make me rail about how weird it is to use pigs to advertise roasted pig meat. It doesn’t even appeal to me aesthetically. Mostly, it just makes me shake my head.

The sign, which is for Bub-Ba-Q in Jasper, Georgia, seems determined to reinforce stereotypes about Southerners. Overalls? Check. Smoking? Check. Dopey expression and slacker posture? Check. Someone named Bubba? Check.

Though the sign isn’t that notable, apparently the food is, if the trailer can be trusted to tell the truth.

For more information about Bub-Ba-Q, check out their website!

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